Broadcasting messages via the SMS application is a valuable practice, but it must be conducted with a tremendous amount of care and attention to detail. As recently mentioned in this blog, sending an excessive amount of text alerts or promotional messages can anger the recipient, but so can a number of other texting-related practices.
Texts sent for promotional or marketing purposes are representing an organization. Any negative connotations associated with a company's text messages could reflect on that organization as well. It's important to steer clear of pitfalls that could tarnish a brand and hinder the chances of winning business.
Auto-corrected errors, while sometimes humorous when sent between friends and family, should be avoided at all costs when sending business texts. Senders should double check all messages, especially if they are going to a mass audience, to ensure that the message being displayed is accurate and says exactly what is intended.
It's also important to be cognizant of what time messages are being sent out. Most mobile devices will play a sound or, if the ringer is off, will vibrate once a message is received. This can be distracting and irritable if sent at the wrong time.
"Texting is not email," writes Mashable contributor Joe McCelland in a recent article titled "Texting Faux Pas to Avoid at all Costs." "Just because you get a thought at one in the morning doesn't mean you can text it. Not everyone turns off their phone when they go to bed, and your text message notification could wake them. Assume recipients have left their phones on and be respectful. If it's too late to call, it's too late to text."
Those who avoid these incidents will be able to launch successful texting programs, but Swift SMS Gateway offers tools that businesses need to get the most out of their text messaging campaigns.
