Yesterday, this blog warned businesses on the dangers of SMS spam and how the inability to conduct well-read messages could land marketers in the same trap as those trying to scam recipients. If an SMS message isn't carefully crafted, consumers could confuse it with spam or malicious content, especially if they are past victims.
PCMag lists a number of things that consumers should look out for in their efforts to avoid SMS scams. While this list is beneficial for recipients, it can also help those sending SMS messages if their offerings are designed in a way that does not match up with these treacherous text messages.
Fahmida Rashid, the author of the article, tells readers to be wary of any messages that are either unsolicited, include bizarre content or pose the risk of third party charges.
"Remind family members, especially children, that responding to text messages can incur charges that may be difficult to reverse," Rashid writes. "Responding to email or television commercials offering services such as joke-of-the-day texts, horoscopes, love advice and ringtones all have additional fees."
These warnings should not apply to those who implement proper text message marketing procedures because doing so should ensure that companies stay clear of any actions that could be considered malicious or "spammy." However, businesses have to incorporate best practices with every component of an SMS marketing campaign – starting with acquiring consumer numbers and ending with a strong call to action in every message.
Companies that wish to ensure their text messages will be well-received should contact an SMS services provider. Swift SMS Gateway offers the tools businesses need to generate quality marketing messages.
