SXSW highlights potential of mobile marketing
The mobile marketing landscape was discussed in great detail as SXSW, and a number of experts shared insights to how they view the future of the industry.
Utility companies reduce winter stress with text alert programs
Customers of the 10 utility companies owned by FirstEnergy will receive warnings when inclement weather is on the horizon and status updates informing them when power will be restored if it should go out.
Debunking a text message marketing myth: Why businesses can take the mobile out of mobile marketing
One of the most common misconceptions pertaining to bulk SMS messaging is that it has to be conducted on a mobile device. This is simply not true.
University students upset over quality of text message alerts
Ball State University students received messages their first day back from spring break that there was possibly an armed gunman on campus.
“Nudging” consumers can capitalize on SMS couponing campaigns
Savvy organizations add interactivity to their text coupons and utilize smartphone technology to optimize the value of the message.
New Jersey utility company debuts text message alert system
FirstEnergy Corp will now have a system that its customers can subscribe to and receive email and/or text message alerts about bills, or weather conditions that may impact electrical service, or updates on reported outages.
Spring break is ideal mobile marketing opportunity
Spring break is a time for college students to forget the rigors of the daily grind and put their studies out of sight and mind. It’s also an opportunity for companies in the vacation industry – airlines, travel agents, hotel chains, etc. – to enjoy a spike in business.
Mobile marketing can turn one-time buyers into regular customers
If a marketing campaign resonates with a group of individuals and they turn into customers, the company’s next step should be to instill loyalty, in order to build a formidable customer base.
Lawsuit shows the importance of texting the proper audience
In some cases, directing mobile marketing messages to the wrong demographic can result in legal action, as was the case with Lucille Roberts Health Club – a women-only gym located in New York City.
