Why businesses should implement SMS marketing in 2014
Marketers are looking to find ways to improve their mobile marketing strategy in 2014.
Southwest Airlines offers in-flight text messaging services
Southwest Airlines is the first American commercial airline carrier that has in-flight text messaging services.
AutoTrader.com rolls out text alerts system to customers
AutoTrader.com, one of the largest vehicle classified websites allows customers to receive text alerts on more than 3 million listings.
Report: Shopping on smartphones increased 187 percent on Black Friday, 150 percent on Cyber Monday
Companies that optimized their website for smartphone users saw sales jump more than 100 percent on Black Friday and Cyber Monday.
Royal Mail offers free text alerts to track parcels
The United Kingdom’s Royal Mail implemented a text alerts program for packages last month.
How text alerts saved people’s lives
Last month, the Midwest experienced a string of tornadoes in a four-hour span, but only eight lives were spared due to communication from text alerts and other mediums.
Report: Cell phones are expected to surpass human population by 2014
Businesses have a great opportunity to maximize their marketing efforts as cell phone use becomes so widespread, it may surpass the world population.
Colleges can benefit from mobile accessibility
Colleges may want to consider implementing mobile strategies to expand their reach.
T-Mobile, AT&T and Sprint decide to not charge users for spam text messages
Three major cell phone carriers decided to no longer charge their client base for spam texts they send or receive.
