Summer is officially over. As the weather continues to change, so will your store's stock. Text message marketing can be a useful tool in clearing out those seasonal items to make room for fall and winter products. Here are some ways that can be done:
- Special offers and discounts. Discounting that out of season merchandise will make it sell quicker. Use SMS marketing to help drive people to the store by sending coupons or special offers.
- Flash sales. One way to really drive people to your store is by using exclusivity to your advantage. Flash sales are a way to make discounts more exclusive, as they are timed. Advertising these type of sales through text messaging make them more exclusive and add urgency, all but guaranteeing to bring customers into the store. Just make sure to give your customers some lead time to be able to take advantage of the offer.
- Contests. People love winning things. Contests are a great way to increase brand loyalty and customer engagement. You can offer discounts or free items from the seasonal stock as rewards. Also, consider offering smaller, participation discounts to increase engagement.
- Sneak peak. The end of the summer shouldn't just be about selling through old items, but building anticipation for new ones. Use your text message subscribers to do this by offering sneak peaks at upcoming merchandise for buying summer items. Not only will this help increase sales in the short term, but it adds to the likelihood that these customers will return when the new products have officially launched.
A powerful SMS gateway can help you leverage the buying power of your SMS subscribers.
