Recruiters are needing to adapt their contact strategies to stay with the times to attract young candidates and use texting. Years ago, recruiters would call candidates on the phone. After that, correspondence was done via email and social media platforms. Now, in the age of millennials, recruiters have SMS messaging services at their disposal.
A Generation Of Texting
Millennials are rising up through the ranks of the workforce and changing the way professionals communicate in the corporate world along the way. In fact, texting has emerged as the preferred form of communication for Americans under the age of 50, according to research by Gallup. Nearly 70 percent of individuals surveyed reported that they sent or received a lot of text messages the previous day and almost half of individuals between ages 30 and 49 said the same. Both groups maintain that they prefer texting over both phone calls and email.
Recruiting Through Texts
"Candidates may not want to receive text messages."
Although the majority of people seem to enjoy texting, candidates you are considering may not want to receive text messages from a job recruiter. While millennials may be more open to the idea, older job seekers almost certainly will not be comfortable with it. According to survey from Software Advice, job candidates under the age of 45 are more likely than not to view texting as an acceptable form of professional communication and nearly half of job seekers between the ages of 18 and 24 do consider SMS messaging to be professional.
Texting is poised to soon be the leading form of corporate communication. In order for recruiters to strengthen their relationships with younger candidates, SMS services may be the best choice now.
