There are many differences between SMS and email. If you're not sure which one is right for you, it's first important to understand how they differ from each other.
"While email has continued to advance, it's now seen as an
old-fashion communications tool."
Email
Ray Tomlinson transmitted the first simple networked email in the early 1970s. From there, it modernized into the more complex messages we send today.
While email has continued to advance, many professionals now view it as an old-fashion communication tool, at least in the marketing world. It also has tremendous limitations for those who want to alert readers rather than send promotional messages.
If you're looking to advertise products and services, email is a great platform on which to create engaging, decorative copy. However, according to research by FunMobility, user engagement rates are five times higher when texting than emailing. That means your emails, while beautiful, probably aren't being read.
Another example where emails prove limited is if a school wants to alert parents about an emergency. Emailing is too slow compared to modern practices such as SMS, and it's best used to describe the incident in greater detail.
SMS
SMS has become a flexible tool that businesses, organizations and intuitions can use to engage with their audiences. Along with its adaptability, you can feel confident knowing your messages are being seen and read. While it's nice to use a beautiful email template, it's never going to be viewed if the email ends up in a spam folder or otherwise ignored.
It's also easy to use SMS. Unlike email where you have to write lengthy pieces of copy, text messaging services get to the point. They tell a reader what he or she needs to know and how to act.
If you're thinking about adopting SMS as part of your business strategy, talk to a third party.
