Boost customer retention through SMS marketing
With more shoppers comes a need to boost marketing efforts to draw customers away from the competition.
3 tips for launching a mobile marketing campaign
There are a few ways to can damage your own marketing efforts though text messages, primarily by sending too frequently or low-value messages.
3 ways to assess SMS marketing success
Measuring return on investment is essential for any business endeavor, whether it’s a new technology or mobile text marketing.
Communication through SMS marketing helps drive CRM
Customer relationship management is core to business success, and mobile marketing might be the key to improving CRM.
3 SMS marketing challenges to avoid
While mobile text marketing offers an easy way to boost consumer engagement, reach and returns on marketing initiatives, it does come with a few challenges as well.
Best practices boost mobile marketing performance 160 percent
While mobile is already the top performing channel in marketing, there is always room for improvement.
3 tips for optimizing message open rates
One of the biggest benefits of mobile text marketing is the high open rates associated with this channel.
Brevity key in text-based marketing
Whether it’s email or SMS marketing, one of the key factors in driving consumer engagement is brevity.
SMS marketing still more effective than social
Despite growing popularity of social media and its advancing capability to meet customer demands for support and marketing, businesses still find that mobile is their leading channel.
