LA city council orders investigation into text-to-911 possibilities
Last week, the Los Angeles City Council ordered a study into an upgraded 911 service that would allow citizens to text messages, photos and videos to emergency operators.
Mobile marketing poised to revolutionize holiday shopping
This holiday shopping season will likely be the culmination of 2014’s mobile marketing explosion, which should prove exciting for professionals and consumers alike.
Mass text marketing is the wave of the future
There are numerous ways text marketing can help your bottom line.
eMarketer projects 1.75 billion smartphone users in 2014
eMarketer estimates that in 2014 there will be a total of 1.75 billion smartphone users worldwide, with numbers continuing to increase through 2017. This trend confirms for business owners the urgent need to adjust to the technological advances that are currently transforming the face of retail.
Samsung and LG compete in smartwatch technology
Samsung and LG have both announced plans to unveil new smartwatch technologies this year.
SMS messages boast a 98 percent open rate among mobile phone users
Mobile text marketing is proving a more valuable promotional tool than ever because of the sheer number of people who utilize text on a daily basis for purposes ranging from the personal to the commercial.
Mobile commerce figures are up in the second quarter
Business Insider reports that mobile commerce has grown by 48 percent year-over-year, reaching about $8 billion and growing three times faster than overall e-commerce.
The four main mobile carriers now endorse text-to-911 option
All four major mobile providers, AT&T, Verizon, Sprint and T-Mobile, are now in support of the emergency text movement.
Long code is used in the U.S. for non-commercial means while short code is popular for marketing purposes
The advantages and pitfalls of both long and short code SMS messaging will be investigated and discussed in greater detail as the year progresses and the holiday retail season approaches, although it seems clear at the moment that short code will dominate in driving retail revenue if not in delivering extensive information.
