Five ways SMS apps are enhancing safety for users
SMS technology is increasingly being leveraged to enhance the physical, financial, and emotional safety of users.
1.05 billion mobile coupon users expected by 2019
Luxury Daily reports that Juniper Research expects there to be an estimated 1.05 billion mobile coupon users by 2019 as a direct result of targeted mobile marketing techniques currently favored by retailers.
Mobile devices playing bigger role in B2B sales
A recent infographic released by Usablenet examined the different ways that mobile commerce is driving sales in the business to business (B2B) marketplace.
The law behind unsolicited text message lawsuits
Unsolicited text message lawsuits stem from the Telephone Consumer Protection Act of 1991.
Could surgical infection be reduced by text messages?
The Medical College of Wisconsin tested a new process where text messages were sent to patients as a reminder to complete certain tasks and the messages proves to be a helpful tool.
Why text messages have surpassed emails as a marketing tool
Much of the recent research shows that SMS is a more effective marketing strategy than email.
Taco Bell acquitted in SMS marketing lawsuit
Taco Bell was acquitted in a lawsuit about unsolicited text massaged during a campaign in 2005.
Why SMS should not be forgotten in marketing trends
SMS marketing does not get the credit it deserves.
University of Lafayette uses text message alert system to warn students of bomb threat
The University of Lafayette considers its text message alert system a success after it helped warn students of a bomb threat.
