Obey the rules: The importance of following text message marketing regulations
While text message marketing is certainly valuable, the only way for companies to experience that value is by following all rules and regulations pertaining to the business practice.
The challenge of learning the benefits of text message marketing
Despite the proven effectiveness of text message marketing, many organizations are still slow to adopt, a fact that has baffled many analysts.
Text alerts prove to be more effective than email blasts
The Chatham Emergency Management Agency (CEMA) in Savannah, Georgia, was having a difficult time warning the public of weather-related emergencies. That was until it decided to implement a text alert program.
Public SMS initiatives must deliver a strong ROI
While a strong ROI is certainly vital for text message marketing campaigns, it’s equally as important for text alert initiatives.
Kentucky school system hopes to attract more individuals to its text alerts program
Some text alerts programs require recipients to sign up via their mobile devices and some only accept registration forms on their website. The Owensboro Public Schools system in Owensboro, Kentucky, is allowing users to do both.
Text message marketing could replace business card sharing
In addition to using SMS to share info, individuals who receive contacts in that format can then use them to fuel their own text message marketing efforts.
Text alert delay angers USC students
Emergency texts are designed to mitigate dangers and protect the safety of a receiving party, but they must be conducted properly and in a timely fashion.
Text message marketing enhances local business engagement
Local business owners must be aware of two important facts: Consumers will walk past stores unless they have an incentive to walk inside and, while they do, they will be on their mobile phones.
Text alerts reduce the risk of expired parking meters
Organizations have begun using SMS services to remind people of impending time expirations.
