Texting is effective because it is personal and casual
Individuals feel at ease while talking via text, whether the conversation is with their friends, family members or a sales professional.
Keep your SMS text messaging campaign short and sweet
Text message marketing is an effective strategy for businesses looking to engage new and existing customers, primarily because SMS technology is so prevalent today.
Eastern Illinois uses text messaging to attract prospective students
Just because a student hasn’t arrived on campus yet, it doesn’t mean a school can’t stay in touch with them via text message.
University of Cincinnati adjusts its emergency texts policy
Students can easily opt-out of this program, but school officials see no reason for them to do so. Recipients are not slammed with unnecessary messages – they are only notified in the event of a true emergency.
Coaches using SMS services to improve recruiting efforts
Sending promotional text messages to sell prospects on the value of a particular school is a practice that is growing in popularity.
New data reveals impressive SMS couponing growth
SMS couponing is growing slowly but surely as more people come to enjoy its benefits.
New text alerts program makes going to White Castle that much easier
Whenever users are in the vicinity of participating restaurants, they will get a notification in the form of an SMS message, letting them know that delicious sliders are right around the corner.
Data analytics becoming a larger component of text message marketing
Data analytics has complemented traditional methods for years, but modern marketing practices such as text message marketing can also be improved by tracking information.
Most Super Bowl ads miss golden opportunity for text message marketing
The main reason so many companies may be kicking themselves is because they won’t be able to capitalize on some really valuable data. Organizations that receive these texts can turn that information around and use it for SMS marketing strategies.
