Exclusivity can enhance value of mobile marketing campaigns
An SMS couponing campaign that delivers exclusive deals to registered text message recipients will likely result in new users. Consumers will want to opt into a text message marketing plan if they know it will result in deals specifically offered to them.
Look how far we’ve come: The evolution of text message marketing
Text message marketing has evolved. Not surprisingly, its advancement has ran concurrently with the evolution of mobile devices.
New Jersey school system considering text alerts program
There is no legitimate reason for the school system not to implement this service. Sending texts in emergency situations has proven to be extremely effective time and time again.
Harold’s Chicken Shack lays golden egg with text message marketing campaign
By using traditional advertising such as in-store signage to promote the steps required to register as a text message recipient, Harold’s saw 10,000 people sign up in the first seven months.
Study: Text message marketing improves likelihood of sale by 328 percent
Inside and outside sales executives must utilize a tremendous amount of resources to take a business or consumer from prospect to signed client. Fortunately, text message marketing is becoming an increasingly effective sales tactic.
Canada to launch 911 text message service
Canada’s 911 service is getting the text message treatment, and all major organizations are on board.
Back to the basics: What are the capabilities and limitations of text messages?
There are four major fundamentals each company must master prior to launching a text message marketing campaign. The first, and perhaps most important, is to understand the capabilities of the SMS function and to understand what text messages can and cannot do.
Text alert service launched during the inauguration
In events of this magnitude, it’s easy for people to lose track of what’s going on and where they are, which is why a text alert program was initiated.
The Super Bowl is a super opportunity for text message marketing
Text message marketing can serve as an effective way to promote products and generate big-game excitement.
