SMS is preferable to messaging apps
As the number of OTT services grow, SMS remains the preferred platform.
Sprint and Verizon settle SMS lawsuit
Recent fines showcase the importance of adhering to text message marketing regulations.
Environmentalist group launches text alert system
The Sierra Club launches text alert system to alert asthmatics of smog.
Theater chain faces text message marketing lawsuit
AMC sued over SMS marketing through a customer rewards program.
Offer what consumers are asking for: Mobile
While comparison shopping has been around for a long time, technology is helping consumers do it faster, more accurately and more efficiently.