Improve customer loyalty with mobile marketing
A recent blog post from a U.K.-based text messaging marketing firm examined the ways that organizations can use SMS systems to improve customer loyalty.
Is it time to stop and smell the text message?
According to a recent article from Mashable, there is a new application and third party peripheral that will allow recipients to smell what is in the pictures that you send along in a text message.
Study: 50 percent of consumers consider mobile important to the purchasing process
According to a recent study from xAd and Telmetrics, conducted by Nielsen, mobile devices have a bigger impact on consumers every year.
Mobile devices drive 50 percent of in-store consumer shopping
According to a recent article from Entrepreneur, by the end of 2014 the digital landscape will have influenced $1.5 trillion or 50 percent of all in-store sales.
Text messaging a powerful platform for customer engagement
While a recent article from All Africa makes the case that South Africa needs to start embracing SMS Marketing, the argument made for it can easily be adapted to any marketplace.
Text messaging services turns 21 years old
Text messaging services may be 21 years old, but this form of communication is utilized more often than face-to-face and voice phone calls.
Consider using ‘small’ messaging in 2014
Brief and straight-to-the-point messaging platforms is considered a 2014 marketing trend.
How PC manufacturers can utilize an SMS service
PC manufacturers may need to keep a close eye of revenue reports in order to deliver an appropriate amount of computers in the fourth quarter.
Coors Light launches mobile marketing campaign
Text-to-win contests are a great way to increase a fan base while building customer engagement.
