3 ways to ensure your marketing credibility
Brand image is a key aspect of marketing success and companies that make mistakes with their marketing campaign could destroy their own credibility if they aren’t careful.
Buyer beware: 4 factors to consider with SMS aggregators
No two SMS aggregators are the same, and when selecting SMS as a key marketing channel businesses need to compare closely.
Get the best support from your SMS service provider
One of the most important parts of working with a third-party service provider is ensuring they provide adequate support for your company’s needs.
Email fatigue pushing consumers to other channels for marketing
As more companies use email marketing as a way to reach customers, reports show that those customers are beginning to pull away from email.
3 SMS marketing challenges to avoid
While mobile text marketing offers an easy way to boost consumer engagement, reach and returns on marketing initiatives, it does come with a few challenges as well.
Brevity key in text-based marketing
Whether it’s email or SMS marketing, one of the key factors in driving consumer engagement is brevity.
SMS marketing still more effective than social
Despite growing popularity of social media and its advancing capability to meet customer demands for support and marketing, businesses still find that mobile is their leading channel.
Study shows massive potential in mobile marketing
While the value of mobile marketing efforts is already well known, a new study shows that it’s likely to grow even larger.
Growing mobile dependency opens doors for SMS marketing
Mobile is the future of business in more ways than one.
