Defining your target audience: Marketing to Boomers and Millennials
There are vast difference between Baby Boomers and Millennials, not least of which is how they identify with the companies they buy from.
Using mobile marketing to drive growth
For many firms, mobile devices are offering new ways to leverage unusual aspects of operations for growth.
Marketing in the ‘era of engagement’
Technology has helped marketing evolve well beyond the Madison Avenue days of the 60s, and in this new era of marketing, engagement is everything.
What is dark social sharing, and is it affecting your marketing campaigns?
Dark social sharing is when consumers share messages that are untraceable by traditional means for establishing marketing success metrics, but this isn’t necessary a bad thing for your marketing campaign.
SMS marketing contact database key to mobile success
When it comes to leveraging mobile text marketing and optimizing your strategy around consumer base expansion, the SMS contact database is a business’s top resource.
Mobile essential for business marketing growth
Companies looking to drive growth in their marketing efforts have few solutions available to them, and mobile is primary among them.
Mobile World Congress to include heavy focus on marketing
This year, the MWC will be devoting a full day of its programming to mobile marketing, the first time in the history of the event.
Embracing mobile marketing in 2015
A recent study by MarketsandMarkets outlined the global mobile marketing forecast for the next four years, focusing on SMS, MMS, location-based and app marketing trends, among others.
3 text styles that maximize marketing appeal
Mobile SMS marketing continues to be a leading channel for businesses in consumer-facing industries, but not all firms are optimizing their text strategy.
