New Jersey utility company debuts text message alert system
FirstEnergy Corp will now have a system that its customers can subscribe to and receive email and/or text message alerts about bills, or weather conditions that may impact electrical service, or updates on reported outages.
Text alerts prove to be more effective than email blasts
The Chatham Emergency Management Agency (CEMA) in Savannah, Georgia, was having a difficult time warning the public of weather-related emergencies. That was until it decided to implement a text alert program.
Public SMS initiatives must deliver a strong ROI
While a strong ROI is certainly vital for text message marketing campaigns, it’s equally as important for text alert initiatives.
Kentucky school system hopes to attract more individuals to its text alerts program
Some text alerts programs require recipients to sign up via their mobile devices and some only accept registration forms on their website. The Owensboro Public Schools system in Owensboro, Kentucky, is allowing users to do both.
Text alert delay angers USC students
Emergency texts are designed to mitigate dangers and protect the safety of a receiving party, but they must be conducted properly and in a timely fashion.
Text alerts reduce the risk of expired parking meters
Organizations have begun using SMS services to remind people of impending time expirations.
How the best SMS message campaigns spread organically
The key to any mobile marketing initiative is to only provide information that consumers find compelling or relevant. Bombarding users with spam or useless content is the surest way to encourage increased opt-outs.
University of Cincinnati adjusts its emergency texts policy
Students can easily opt-out of this program, but school officials see no reason for them to do so. Recipients are not slammed with unnecessary messages – they are only notified in the event of a true emergency.
New text alerts program makes going to White Castle that much easier
Whenever users are in the vicinity of participating restaurants, they will get a notification in the form of an SMS message, letting them know that delicious sliders are right around the corner.
