T-Mobile, AT&T and Sprint decide to not charge users for spam text messages
Three major cell phone carriers decided to no longer charge their client base for spam texts they send or receive.
How text messaging can broaden a business’ client base
SMS marketing has the potential to reach out to a larger population, including college students.
E-Commerce businesses are benefiting from SMS services
E-commerce businesses specifically have benefited from the use of SMS marketing.
How to measure the success of the SMS marketing campaign
Understanding the benefits of an SMS marketing campaign can be difficult, but creating goals for the business beforehand will simplify the process.
Smartphone shipments are up 40 percent
Worldwide, smartphone shipments are expected to reach 1 billion by the end of the 2013. It is becoming increasingly essential for businesses to establish an SMS marketing campaign.
Study: Users want to send more donations via SMS services
About 85 percent of people said they like making donations from their cell phones.
SMS market continues to grow strong
Last year, the SMS market made $41 million in sales. Research shows that growth will continue in this sector, making $363 million in 2017.
Study: More than half of Americans own a smartphone
A majority of American adults own a smartphone due to an increase of Android inventory and the spread of iPhones across many cell phone carriers.
How retailers can use SMS marketing
Retailers can start seeing revenues increase if they engage with loyal customers through an SMS marketing plan.
