New report a positive sign for m-commerce and mobile couponing
New research shows just how effective SMS couponing can be.
Humane society launches text message marketing campaign
By sending text messages to potential adopters, the Humane Society can introduce new arrivals in addition to heavily promoting animals who have been waiting a long time to be taken home by a loving family.
Study: Users willing to accept mobile marketing messages to help reduce monthly payments
Many are on board with is receiving advertisements on their devices in lieu of paying higher bills.
Why the internet of things and the proliferation of mobile devices are changing SMS services
The risk of missing various deadlines and forgetting important tasks can be alleviated with mobile technology and the internet of things.
The importance of the call to action in mobile marketing messages
The best way to engage consumers and facilitate the sales process is to create a call to action, which prompts individuals to take the next step toward procurement.
More engaged recipients means text message marketing is more effective than email
Mobile users are typically more engaged with the organizations that send them messages via SMS, so when they start receiving texts they will be more apt to open and read them.
Text message marketing is a perfect strategy for mobile developers
In an increasingly competitive mobile application market, text message marketing is a great way to stand out in front of the competition.
Ruling: Lawyers can now contact prospective clients via text
Regulators are coming around to understanding the benefits of marketing on the mobile device and are lifting bans that will now allow lawyers to solicit new business via text message.
Text message marketing is an effective strategy for family-owned restaurants
Text message marketing is an ideal solution because it allows organizations to stay in front of the digital trend, but it is relatively inexpensive to execute.
