How often should companies text their customers?
By sending out too many text messages or delivering them too frequently, businesses can actually hinder their efforts.
SXSW highlights potential of mobile marketing
The mobile marketing landscape was discussed in great detail as SXSW, and a number of experts shared insights to how they view the future of the industry.
Debunking a text message marketing myth: Why businesses can take the mobile out of mobile marketing
One of the most common misconceptions pertaining to bulk SMS messaging is that it has to be conducted on a mobile device. This is simply not true.
Spring break is ideal mobile marketing opportunity
Spring break is a time for college students to forget the rigors of the daily grind and put their studies out of sight and mind. It’s also an opportunity for companies in the vacation industry – airlines, travel agents, hotel chains, etc. – to enjoy a spike in business.
Mobile marketing can turn one-time buyers into regular customers
If a marketing campaign resonates with a group of individuals and they turn into customers, the company’s next step should be to instill loyalty, in order to build a formidable customer base.
Lawsuit shows the importance of texting the proper audience
In some cases, directing mobile marketing messages to the wrong demographic can result in legal action, as was the case with Lucille Roberts Health Club – a women-only gym located in New York City.
Obey the rules: The importance of following text message marketing regulations
While text message marketing is certainly valuable, the only way for companies to experience that value is by following all rules and regulations pertaining to the business practice.
The challenge of learning the benefits of text message marketing
Despite the proven effectiveness of text message marketing, many organizations are still slow to adopt, a fact that has baffled many analysts.
Text message marketing could replace business card sharing
In addition to using SMS to share info, individuals who receive contacts in that format can then use them to fuel their own text message marketing efforts.
