Texting is effective because it is personal and casual
Individuals feel at ease while talking via text, whether the conversation is with their friends, family members or a sales professional.
Keep your SMS text messaging campaign short and sweet
Text message marketing is an effective strategy for businesses looking to engage new and existing customers, primarily because SMS technology is so prevalent today.
Eastern Illinois uses text messaging to attract prospective students
Just because a student hasn’t arrived on campus yet, it doesn’t mean a school can’t stay in touch with them via text message.
Data analytics becoming a larger component of text message marketing
Data analytics has complemented traditional methods for years, but modern marketing practices such as text message marketing can also be improved by tracking information.
Most Super Bowl ads miss golden opportunity for text message marketing
The main reason so many companies may be kicking themselves is because they won’t be able to capitalize on some really valuable data. Organizations that receive these texts can turn that information around and use it for SMS marketing strategies.
Exclusivity can enhance value of mobile marketing campaigns
An SMS couponing campaign that delivers exclusive deals to registered text message recipients will likely result in new users. Consumers will want to opt into a text message marketing plan if they know it will result in deals specifically offered to them.
Look how far we’ve come: The evolution of text message marketing
Text message marketing has evolved. Not surprisingly, its advancement has ran concurrently with the evolution of mobile devices.
Harold’s Chicken Shack lays golden egg with text message marketing campaign
By using traditional advertising such as in-store signage to promote the steps required to register as a text message recipient, Harold’s saw 10,000 people sign up in the first seven months.
Study: Text message marketing improves likelihood of sale by 328 percent
Inside and outside sales executives must utilize a tremendous amount of resources to take a business or consumer from prospect to signed client. Fortunately, text message marketing is becoming an increasingly effective sales tactic.
