Twenty years of texting: Why it’s still tops among mobile communication
In 20 years, adoption has grown exponentially and today every new phone contains the SMS application.
SMS messaging reaching more consumers in Canada each day
Canadian consumers have already sent enough text messages to represent 60 percent of the total volume from all of 2011. CWTA data shows 72 billion texts were sent between Canadian consumers last year.
The power of carefully crafted text messages: Less is more
One of the primary advantages of marketing via text messaging is the minimalist nature of SMS.
Study shows texting increasing among older generation
As the aforementioned age bracket moves into the senior citizen demographic, more people past retirement age will be using their mobile devices to communicate.
AT&T tests text message translations
Regardless of the quality of a marketing campaign or sales pitch, they are virtually useless if the recipient can’t understand the language he or she is reading or hearing.
Why SMS marketing requires best practices
It’s important for every business to understand the correct way to implement texting into their marketing efforts.
Why broadcasters can benefit from SMS marketing
Those in the broadcasting industry should be well versed in the benefits of SMS services. After all, broadcasting is the act of reaching a large audience at once, something that can be accomplished via text message marketing or alerts.
As AT&T and Verizon battle for carrier supremacy, SMS reaches everyone
Either way, this poses a challenge for companies that reach out to customers via their mobile devices, because some methods cannot be supported by some carriers.
Siri offer new opportunities for SMS marketers
The iPhone 5 has been out for a little under a week and its corresponding operating system iOS 6 has been available for free upgrade since last Wednesday, and many users are enjoying the new features presented in both the software and hardware.
