Smishing exemplifies the importance of proper text message marketing
Like all forms of business, SMS text marketing, when conducted by the wrong people, can be used for malicious activity. Such was the case with a group of online criminals who sent out texts that spammed users under the guise of Walmart and Target gift cards.
Studies show more people are willing to accept offers via text
That’s valuable information for marketers, but the question still remains – will recipients actually act upon opportunities sent via text message marketing? A new study suggests that the majority will.
Problems with calls and data increases value of SMS messaging services
These were the two biggest complaints respondents had with their phones, and only further illustrates the value of SMS messaging services.
Turning potential texting pitfalls into positive gains
However, some believe that text message marketing has its pitfalls, and these will need to be overcome to fulfill a truly successful text messaging campaign.
Trends favor SMS over email marketing
While email was once considered the best way to engage customers and prospects, a number of recent developments has swayed the trend in favor of SMS marketing.
Tips for marketing via SMS
The number one tip is one that this blog happens to agree with: Relevancy and timing are crucial.
Texting can help preserve mobile phone battery life
Since most SMS text messages take up only 140 bytes, texting will not have as severe an effect on bandwidth as any other communication method.
Study shows that text messaging is the most received form of communication
Facebook posts, tweets and emails may seem like valuable ways to communicate messages to the public, but according to a series of studies, these all pale in comparison to text messaging, which is still the dominant application on mobile phones and the preferred method of communication.
Tech battles transition from desktops to the mobile field
As mobile usage increases, many businesses must adjust their procedures and take advantage of text messaging, which is still the dominant application on today’s mobile phones.
