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Brand awareness is a concern in mobile marketing
A new report shows that brand awareness and customer engagement are the top two reasons why companies turn to mobile marketing.
5 reasons why subscribers opt out of SMS marketing campaigns
Five things that can drive customer away from your SMS marketing campaign.
Southern power company launches text alerts
Power company that spans three states launches a text alert system to meet customer demand.
Even parking meters can text now
New parking kiosks at MSU text you when your time is about to run out.
3 SMS marketing tips for political campaigns
3 tips on how to maximize the text message marketing efforts in your campaign.
New report shows why SMS is the best option for marketing
New report shows texting is universal across all generations.
3 ways to use text messaging as a customer service tool
Here are three ways SMS can be used to help better your customer service offerings.
Increasing redemption in SMS marketing offers
How to increase your redemption rates when sending out coupons in your text message marketing campaign.
SMS is preferable to messaging apps
As the number of OTT services grow, SMS remains the preferred platform.
