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3 SMS marketing challenges to avoid
While mobile text marketing offers an easy way to boost consumer engagement, reach and returns on marketing initiatives, it does come with a few challenges as well.
Best practices boost mobile marketing performance 160 percent
While mobile is already the top performing channel in marketing, there is always room for improvement.
3 tips for optimizing message open rates
One of the biggest benefits of mobile text marketing is the high open rates associated with this channel.
Brevity key in text-based marketing
Whether it’s email or SMS marketing, one of the key factors in driving consumer engagement is brevity.
SMS marketing still more effective than social
Despite growing popularity of social media and its advancing capability to meet customer demands for support and marketing, businesses still find that mobile is their leading channel.
Study shows massive potential in mobile marketing
While the value of mobile marketing efforts is already well known, a new study shows that it’s likely to grow even larger.
3 ways to use mobile marketing to enhance communications with customers
Mobile text marketing does more than allow you to tap into the massive popularity of smartphones among consumers, it allows a company to extend its reach through a valuable communications medium.
Optimizing your SMS marketing frequency
Keeping consumers from opting out and optimizing the messaging frequency often presents the largest challenge for businesses.
SMS scams can damage brand reputation
Mobile is leading the fray in the marketing industry, driving the highest returns for businesses across the nation. However, as the technology grows in popularity among enterprises, it also increases as a potential channel for scammers.
