Blog
Defining your target audience: Marketing to Boomers and Millennials
There are vast difference between Baby Boomers and Millennials, not least of which is how they identify with the companies they buy from.
Using mobile marketing to drive growth
For many firms, mobile devices are offering new ways to leverage unusual aspects of operations for growth.
Optimizing SMS marketing for small businesses
The low entry cost and ease of optimizing mobile text marketing can provide small businesses with the perfect medium to form the foundation of their marketing strategy upon.
Marketing in the ‘era of engagement’
Technology has helped marketing evolve well beyond the Madison Avenue days of the 60s, and in this new era of marketing, engagement is everything.
3 tips for increasing open rates
Text message marketing is all about open rates.
8 truths about mobile text marketing every firm should know
There are several myths surrounding mobile marketing, and essential truths that firms have to be aware of in order to optimize their strategy and ensure they are maximizing returns on their SMS services.
Use mobile to balance your marketing budget
Marketing budgets have fluctuated wildly over the last few decades, since the introduction of the internet and digital channels, and more companies are turning to mobile to balance them.
The importance of SMS short codes for text marketing
Short code versus long code SMS may not seem like something a business focused on optimizing its mobile text marketing efforts needs to be concerned with, but it can create the backbone of any SMS marketing campaign.
What is dark social sharing, and is it affecting your marketing campaigns?
Dark social sharing is when consumers share messages that are untraceable by traditional means for establishing marketing success metrics, but this isn’t necessary a bad thing for your marketing campaign.
