Blog
What is dark social sharing, and is it affecting your marketing campaigns?
Dark social sharing is when consumers share messages that are untraceable by traditional means for establishing marketing success metrics, but this isn’t necessary a bad thing for your marketing campaign.
4 tips for increasing promotional text redemption rates
Promotional texts have a strong place in any mobile marketing campaign, but optimizing redemption rates can be a challenge for any company.
Incorporating surveys in your mobile marketing strategy
Surveys have a valuable place in marketing, but not every business is optimizing how they deliver surveys and collect responses from consumers.
Boosting customer retention with SMS marketing
Customer retention is a central part of driving business and growth, and as companies look to optimize their customers’ experiences, many find that marketing still plays a major role in retention, not just acquisition.
Exploring the benefits of technology in marketing
Marketing efforts have evolved immensely over the last few decades, with technology leading the way.
SMS marketing contact database key to mobile success
When it comes to leveraging mobile text marketing and optimizing your strategy around consumer base expansion, the SMS contact database is a business’s top resource.
5 tips for optimizing your mobile marketing strategy
There are numerous ways to improve your approach to mobile marketing, from tying in social media to using text promotions.
Federal court weighs in on promotional text messaging regulation
On January 26, a federal court decision regarding promotional texting and mobile text marketing pushed for businesses to ensure compliance with the TCPA.
Bringing video and text marketing together
There are a variety of marketing channels businesses can utilize to maximize their reach to customers, but not all of them integrate that easily.
