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5 tips for optimizing your mobile marketing strategy
There are numerous ways to improve your approach to mobile marketing, from tying in social media to using text promotions.
Federal court weighs in on promotional text messaging regulation
On January 26, a federal court decision regarding promotional texting and mobile text marketing pushed for businesses to ensure compliance with the TCPA.
Bringing video and text marketing together
There are a variety of marketing channels businesses can utilize to maximize their reach to customers, but not all of them integrate that easily.
Mobile essential for business marketing growth
Companies looking to drive growth in their marketing efforts have few solutions available to them, and mobile is primary among them.
Mobile data growth positive sign for SMS marketing efforts
Data usage has been skyrocketing ever since the introduction of smartphones, and a recent report by Cisco indicates no signs of this trend slowing any time soon.
Mobile World Congress to include heavy focus on marketing
This year, the MWC will be devoting a full day of its programming to mobile marketing, the first time in the history of the event.
Embracing mobile marketing in 2015
A recent study by MarketsandMarkets outlined the global mobile marketing forecast for the next four years, focusing on SMS, MMS, location-based and app marketing trends, among others.
3 text styles that maximize marketing appeal
Mobile SMS marketing continues to be a leading channel for businesses in consumer-facing industries, but not all firms are optimizing their text strategy.
Are you optimizing your marketing copy for SMS?
Without understanding your target audience’s expectations for your chosen marketing medium, you are unlikely to find success.
