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Mobile data growth positive sign for SMS marketing efforts
Data usage has been skyrocketing ever since the introduction of smartphones, and a recent report by Cisco indicates no signs of this trend slowing any time soon.
Mobile World Congress to include heavy focus on marketing
This year, the MWC will be devoting a full day of its programming to mobile marketing, the first time in the history of the event.
Embracing mobile marketing in 2015
A recent study by MarketsandMarkets outlined the global mobile marketing forecast for the next four years, focusing on SMS, MMS, location-based and app marketing trends, among others.
3 text styles that maximize marketing appeal
Mobile SMS marketing continues to be a leading channel for businesses in consumer-facing industries, but not all firms are optimizing their text strategy.
Are you optimizing your marketing copy for SMS?
Without understanding your target audience’s expectations for your chosen marketing medium, you are unlikely to find success.
A2P SMS market to reach $70 billion by 2020
As organizations increasingly leverage mobile applications to offer convenience to their customers, SMS has assumed an ever greater role.
What makes for an engaging SMS text marketing campaign?
Here are some of the specific attributes that make for successful and user-friendly text message marketing.
New study highlights the growing importance of SMS in successful marketing
The vast majority of marketers across the world not only use SMS marketing services, but recognize how essential they are to long-term success.
Top 5 reasons consumers opt out of text marketing plans
Mobile text marketing offers a high-return method of engaging consumers and converting them into loyal customers with very little up-front investment.
