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3 tips for using text marketing more effectively
Maximizing marketing returns means improving the channels you use and their reach. For nearly any business, the channel that has the biggest return on investment is mobile, helping optimize reach with minimal cost and time put into the campaign.
SMS invests the consumer in the ‘journey’
In order to drive a marketing campaign to its maximum potential and reach, it has to engage customers.
SMS continues to power mobile marketing efforts
With texting making up nearly 81 percent of consumers cell phone usage, SMS still reigns supreme in the mobile world.
4 primary advantages of SMS marketing
There are many reasons that text marketing is still king, even as mobile evolves and apps become more prevalent as a marketing channel.
Planning a successful 2015 marketing campaigns
A crucial element of developing an effective marketing plan is understanding your target audience’s buying habits.
Make sure your text marketing messages are to the point for maximum results
If vagueness is killing the advertising business, mobile text marketing needs to take a cue and make sure that every SMS message is to the point to maximum impact.
Is your mobile marketing strategy ready for the holidays?
The holiday season is always the most important time of the year for marketing, and with so many channels to keep track of it can be easy to let one fall by the wayside.
3 trends for mobile marketing in 2015
Mobile was all the rage for marketing in 2014, and this trend is expected to continue in 2015.
5 tricks to increase click-throughs in text marketing
Marketing is all about numbers, and in SMS marketing nothing is as important as click-throughs.
