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Long code is used in the U.S. for non-commercial means while short code is popular for marketing purposes
The advantages and pitfalls of both long and short code SMS messaging will be investigated and discussed in greater detail as the year progresses and the holiday retail season approaches, although it seems clear at the moment that short code will dominate in driving retail revenue if not in delivering extensive information.
Experts report that 95 percent of texts are read within five minutes
Tech magazine Entrepreneur reports that 95 percent of text messages are read within five minutes and responded to within 90 seconds, substantiating the suspicion that SMS texts are not only immediately received but also quickly mentally processed by the recipients.
Five ways SMS apps are enhancing safety for users
SMS technology is increasingly being leveraged to enhance the physical, financial, and emotional safety of users.
1.05 billion mobile coupon users expected by 2019
Luxury Daily reports that Juniper Research expects there to be an estimated 1.05 billion mobile coupon users by 2019 as a direct result of targeted mobile marketing techniques currently favored by retailers.
Mobile devices playing bigger role in B2B sales
A recent infographic released by Usablenet examined the different ways that mobile commerce is driving sales in the business to business (B2B) marketplace.
The law behind unsolicited text message lawsuits
Unsolicited text message lawsuits stem from the Telephone Consumer Protection Act of 1991.
Could surgical infection be reduced by text messages?
The Medical College of Wisconsin tested a new process where text messages were sent to patients as a reminder to complete certain tasks and the messages proves to be a helpful tool.
Why text messages have surpassed emails as a marketing tool
Much of the recent research shows that SMS is a more effective marketing strategy than email.
Taco Bell acquitted in SMS marketing lawsuit
Taco Bell was acquitted in a lawsuit about unsolicited text massaged during a campaign in 2005.
