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Study: 50 percent of consumers consider mobile important to the purchasing process
According to a recent study from xAd and Telmetrics, conducted by Nielsen, mobile devices have a bigger impact on consumers every year.
Smokers use text messages to help quit
According to a study, patients using a text message program had a better chance to quit smoking.
Text messages the new tool for marketing
A recent guest column from Mobile Marketing Watch makes the case that text messages have become the new way to handle 1:1 marketing.
Text message marketing needs value to be successful
Businesses that are planning on using mobile text marketing need to make sure they are making the messages personal and provide value.
Virginia power company adds text message alert system
A recent article from the News Virginian profiled a new service that is being rolled out by Dominion Virginia Power.
Connecticut adds text messages to ‘Do Not Call’ list
Connecticut Governor Dannel Malloy has signed new legislation this week that will make unsolicited marketing by text message illegal in the state.
Text message 911 service adopted by big four
According to an article from ABC News, the four major wireless carriers in the United States – AT&T, Sprint, T-Mobile and Verizon – have started hosting support for text message 911 in areas where dispatchers are equipped to receive message.
Text messages a dominant form of marketing
A recent article from Insurance Business America examined why text messaging is not only a powerful tool, but the dominant platform when it comes to a marketing strategy
Adopting text message communication an inevitability
A recent article from the Lowell Sun examines how communication is changing and the fact that it is impacting life in unforeseen ways.
