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Humane society launches text message marketing campaign
By sending text messages to potential adopters, the Humane Society can introduce new arrivals in addition to heavily promoting animals who have been waiting a long time to be taken home by a loving family.
Study: Users willing to accept mobile marketing messages to help reduce monthly payments
Many are on board with is receiving advertisements on their devices in lieu of paying higher bills.
Why the internet of things and the proliferation of mobile devices are changing SMS services
The risk of missing various deadlines and forgetting important tasks can be alleviated with mobile technology and the internet of things.
The importance of the call to action in mobile marketing messages
The best way to engage consumers and facilitate the sales process is to create a call to action, which prompts individuals to take the next step toward procurement.
MBTA upgrades text alerts program
The Massachusetts Bay Transportation Authority (MBTA) is in the process of improving a program designed to inform commuters whenever there are alerts pertaining to the state’s public transportation system.
Discrepancy in bulk texting technology can impact timeliness of messaging
The inconsistent nature of these systems is likely due to the technology being used to send out text messages, and indicates that using the best possible tools is of the utmost importance.
More engaged recipients means text message marketing is more effective than email
Mobile users are typically more engaged with the organizations that send them messages via SMS, so when they start receiving texts they will be more apt to open and read them.
Maryland newspaper shares headlines with readers via text alerts
According to the Cecil Daily, residents of the Maryland county will be able to receive news such as sports scores and local events on their phones via SMS services.
To succeed in mobile marketing, give something in order to get something
You might be able to post the name of your business on the display screens of a lot of people, but why do they want to go buy from you? Getting them to get in their cars and drive to your eatery requires additional action.
