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More engaged recipients means text message marketing is more effective than email
Mobile users are typically more engaged with the organizations that send them messages via SMS, so when they start receiving texts they will be more apt to open and read them.
Maryland newspaper shares headlines with readers via text alerts
According to the Cecil Daily, residents of the Maryland county will be able to receive news such as sports scores and local events on their phones via SMS services.
To succeed in mobile marketing, give something in order to get something
You might be able to post the name of your business on the display screens of a lot of people, but why do they want to go buy from you? Getting them to get in their cars and drive to your eatery requires additional action.
Text message marketing is a perfect strategy for mobile developers
In an increasingly competitive mobile application market, text message marketing is a great way to stand out in front of the competition.
Tornado alarms could be replaced by emergency text messages
In addition to the ability to reach out to more people in a shorter amount of time, there is value in emergency texts because sirens are costly to operate and maintain, so eliminating them would save the state a tremendous amount of money.
SMS services can help businesses launch customer loyalty programs
While text message marketing is a great tool for attracting new individuals to a particular business, there are additional SMS services that can be used to keep them interested.
AMBER Alerts reach recipients, even if they haven’t signed up for them
Because no one knows if and when an alert will happen by them, a new AMBER Alerts system set to launch across the United States will tap into a database of all cell phone numbers and send SMS messages to every user once a child is lost.
Ruling: Lawyers can now contact prospective clients via text
Regulators are coming around to understanding the benefits of marketing on the mobile device and are lifting bans that will now allow lawyers to solicit new business via text message.
The value of text alerts during mass emergencies
SMS messages are much more effective in the event of an emergency situation than calling, which works very well from an individual sense, but just as well in a mass emergency situation.
