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Mobile marketing can turn one-time buyers into regular customers
If a marketing campaign resonates with a group of individuals and they turn into customers, the company’s next step should be to instill loyalty, in order to build a formidable customer base.
Lawsuit shows the importance of texting the proper audience
In some cases, directing mobile marketing messages to the wrong demographic can result in legal action, as was the case with Lucille Roberts Health Club – a women-only gym located in New York City.
Obey the rules: The importance of following text message marketing regulations
While text message marketing is certainly valuable, the only way for companies to experience that value is by following all rules and regulations pertaining to the business practice.
The challenge of learning the benefits of text message marketing
Despite the proven effectiveness of text message marketing, many organizations are still slow to adopt, a fact that has baffled many analysts.
Text alerts prove to be more effective than email blasts
The Chatham Emergency Management Agency (CEMA) in Savannah, Georgia, was having a difficult time warning the public of weather-related emergencies. That was until it decided to implement a text alert program.
Public SMS initiatives must deliver a strong ROI
While a strong ROI is certainly vital for text message marketing campaigns, it’s equally as important for text alert initiatives.
Kentucky school system hopes to attract more individuals to its text alerts program
Some text alerts programs require recipients to sign up via their mobile devices and some only accept registration forms on their website. The Owensboro Public Schools system in Owensboro, Kentucky, is allowing users to do both.
Text message marketing could replace business card sharing
In addition to using SMS to share info, individuals who receive contacts in that format can then use them to fuel their own text message marketing efforts.
Text alert delay angers USC students
Emergency texts are designed to mitigate dangers and protect the safety of a receiving party, but they must be conducted properly and in a timely fashion.
