Blog
Mobile strategy helps banks and their customers
America Saves, a campaign managed by the Consumer Federation of America, was recently launched and sends texts to recipients providing valuable tips on how to manage and save personal finances.
Users could start receiving text messages on their wrists
A new Kickstarter project may give those receiving SMS messages an even easier way to read incoming communication from businesses or organizations sending text alerts.
How often should companies text their customers?
By sending out too many text messages or delivering them too frequently, businesses can actually hinder their efforts.
IHOP increases weekday business by launching text message marketing campaign
One of IHOP’s premium locations launched an SMS couponing initiative to send offers to recipients, offering them discounts on mid-week visits.
SXSW highlights potential of mobile marketing
The mobile marketing landscape was discussed in great detail as SXSW, and a number of experts shared insights to how they view the future of the industry.
Utility companies reduce winter stress with text alert programs
Customers of the 10 utility companies owned by FirstEnergy will receive warnings when inclement weather is on the horizon and status updates informing them when power will be restored if it should go out.
Debunking a text message marketing myth: Why businesses can take the mobile out of mobile marketing
One of the most common misconceptions pertaining to bulk SMS messaging is that it has to be conducted on a mobile device. This is simply not true.
University students upset over quality of text message alerts
Ball State University students received messages their first day back from spring break that there was possibly an armed gunman on campus.
“Nudging” consumers can capitalize on SMS couponing campaigns
Savvy organizations add interactivity to their text coupons and utilize smartphone technology to optimize the value of the message.
