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University students upset over quality of text message alerts
Ball State University students received messages their first day back from spring break that there was possibly an armed gunman on campus.
“Nudging” consumers can capitalize on SMS couponing campaigns
Savvy organizations add interactivity to their text coupons and utilize smartphone technology to optimize the value of the message.
New Jersey utility company debuts text message alert system
FirstEnergy Corp will now have a system that its customers can subscribe to and receive email and/or text message alerts about bills, or weather conditions that may impact electrical service, or updates on reported outages.
Spring break is ideal mobile marketing opportunity
Spring break is a time for college students to forget the rigors of the daily grind and put their studies out of sight and mind. It’s also an opportunity for companies in the vacation industry – airlines, travel agents, hotel chains, etc. – to enjoy a spike in business.
Mobile marketing can turn one-time buyers into regular customers
If a marketing campaign resonates with a group of individuals and they turn into customers, the company’s next step should be to instill loyalty, in order to build a formidable customer base.
Lawsuit shows the importance of texting the proper audience
In some cases, directing mobile marketing messages to the wrong demographic can result in legal action, as was the case with Lucille Roberts Health Club – a women-only gym located in New York City.
Obey the rules: The importance of following text message marketing regulations
While text message marketing is certainly valuable, the only way for companies to experience that value is by following all rules and regulations pertaining to the business practice.
The challenge of learning the benefits of text message marketing
Despite the proven effectiveness of text message marketing, many organizations are still slow to adopt, a fact that has baffled many analysts.
Text alerts prove to be more effective than email blasts
The Chatham Emergency Management Agency (CEMA) in Savannah, Georgia, was having a difficult time warning the public of weather-related emergencies. That was until it decided to implement a text alert program.
