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Text alerts reduce the risk of expired parking meters
Organizations have begun using SMS services to remind people of impending time expirations.
How the best SMS message campaigns spread organically
The key to any mobile marketing initiative is to only provide information that consumers find compelling or relevant. Bombarding users with spam or useless content is the surest way to encourage increased opt-outs.
University of Cincinnati adjusts its emergency texts policy
Students can easily opt-out of this program, but school officials see no reason for them to do so. Recipients are not slammed with unnecessary messages – they are only notified in the event of a true emergency.
Coaches using SMS services to improve recruiting efforts
Sending promotional text messages to sell prospects on the value of a particular school is a practice that is growing in popularity.
New data reveals impressive SMS couponing growth
SMS couponing is growing slowly but surely as more people come to enjoy its benefits.
New text alerts program makes going to White Castle that much easier
Whenever users are in the vicinity of participating restaurants, they will get a notification in the form of an SMS message, letting them know that delicious sliders are right around the corner.