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Most Super Bowl ads miss golden opportunity for text message marketing
The main reason so many companies may be kicking themselves is because they won’t be able to capitalize on some really valuable data. Organizations that receive these texts can turn that information around and use it for SMS marketing strategies.
Text alerts could be used to save Kenyan elephants
Whenever a park boundary is breached, rangers would be alerted via an SMS message, which would allow them to spring to action and stop poachers on the premises.
Exclusivity can enhance value of mobile marketing campaigns
An SMS couponing campaign that delivers exclusive deals to registered text message recipients will likely result in new users. Consumers will want to opt into a text message marketing plan if they know it will result in deals specifically offered to them.
Look how far we’ve come: The evolution of text message marketing
Text message marketing has evolved. Not surprisingly, its advancement has ran concurrently with the evolution of mobile devices.
New Jersey school system considering text alerts program
There is no legitimate reason for the school system not to implement this service. Sending texts in emergency situations has proven to be extremely effective time and time again.
Harold’s Chicken Shack lays golden egg with text message marketing campaign
By using traditional advertising such as in-store signage to promote the steps required to register as a text message recipient, Harold’s saw 10,000 people sign up in the first seven months.
Study: Text message marketing improves likelihood of sale by 328 percent
Inside and outside sales executives must utilize a tremendous amount of resources to take a business or consumer from prospect to signed client. Fortunately, text message marketing is becoming an increasingly effective sales tactic.
Canada to launch 911 text message service
Canada’s 911 service is getting the text message treatment, and all major organizations are on board.
Back to the basics: What are the capabilities and limitations of text messages?
There are four major fundamentals each company must master prior to launching a text message marketing campaign. The first, and perhaps most important, is to understand the capabilities of the SMS function and to understand what text messages can and cannot do.
