Blog
Text message marketing could replace business card sharing
In addition to using SMS to share info, individuals who receive contacts in that format can then use them to fuel their own text message marketing efforts.
Text alert delay angers USC students
Emergency texts are designed to mitigate dangers and protect the safety of a receiving party, but they must be conducted properly and in a timely fashion.
Text message marketing enhances local business engagement
Local business owners must be aware of two important facts: Consumers will walk past stores unless they have an incentive to walk inside and, while they do, they will be on their mobile phones.
Text alerts reduce the risk of expired parking meters
Organizations have begun using SMS services to remind people of impending time expirations.
How the best SMS message campaigns spread organically
The key to any mobile marketing initiative is to only provide information that consumers find compelling or relevant. Bombarding users with spam or useless content is the surest way to encourage increased opt-outs.
Texting is effective because it is personal and casual
Individuals feel at ease while talking via text, whether the conversation is with their friends, family members or a sales professional.
Keep your SMS text messaging campaign short and sweet
Text message marketing is an effective strategy for businesses looking to engage new and existing customers, primarily because SMS technology is so prevalent today.
Eastern Illinois uses text messaging to attract prospective students
Just because a student hasn’t arrived on campus yet, it doesn’t mean a school can’t stay in touch with them via text message.
University of Cincinnati adjusts its emergency texts policy
Students can easily opt-out of this program, but school officials see no reason for them to do so. Recipients are not slammed with unnecessary messages – they are only notified in the event of a true emergency.
