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New study shows several areas leading text message marketing charge
Text message marketing adoption may be slow in some parts of the country, but a number of major metropolitan areas are taking a leadership role and charging forward with the service.
Detroit Public Schools launches text message alerts program
By launching a series of SMS services, the DPS will help ensure parents are informed in the event of an on-school emergency while using new technology to better present educational material.
FCC announces 911 emergency texts for 2014
Earlier this week, a ruling was made by the FCC that is designed to enhance the effectiveness of emergency text messages.
FCC ruling is big news for mobile marketing industry
A ruling made late last month by the Federal Communications Commission ensures that those tasked with winning back business are still given the opportunity to do so.
Northern Illinois set to test emergency text service
Northern Illinois University is preparing to test a program that will send text message alerts to students, faculty and staff in the event of an emergency.
Media pundits support text messaging’s future
Time will ultimately tell, but for the foreseeable future we don’t see the text message dipping in popularity.
Happy birthday SMS: The text message turns 20
While virtually everything that surrounds the basic communication technique has changed, texting is still very much the same at the end of 2012 as it was when Papworth wished his friend season’s greetings.
SMS services fuel a number of business initiatives, including mobile payments
More and more software providers are releasing new applications to improve communication and daily operations, but the core of mobile interactivity starts and ends with SMS.
If people are addicted to their cell phones, why not send them a text message?
While many people no longer automatically reach for their wallets, we still like to put our hands in our pockets and pull out the next best thing for retailers – the mobile phone.
