Blog
Texting parents is a smart communication strategy for school system
However, as we reported in this blog, mobile usage is growing among older demographics, so now organizations are launching SMS services catered towards a more diverse range of age groups.
The power of carefully crafted text messages: Less is more
One of the primary advantages of marketing via text messaging is the minimalist nature of SMS.
Texting gives voters the information they need on election day
Regardless of political affiliation, it’s important that people get out and vote, so many voting organizations are turning to SMS services to bolster their efforts.
For text messages to be effective, they must be accurate
Sending text messages to reach a large group of customers, prospects or any other group of individuals that may need help is certainly beneficial, but it is practice that must be conducted properly.
The benefits of SMS couponing
Consumers are constantly attached to their mobile devices, especially when they are on the go.
Text messages prove to be therapeutic
According to a report in the online publication Good Therapy, texting is becoming an increasingly effective way to help those recovering from substance abuse.
Study shows texting increasing among older generation
As the aforementioned age bracket moves into the senior citizen demographic, more people past retirement age will be using their mobile devices to communicate.
AT&T tests text message translations
Regardless of the quality of a marketing campaign or sales pitch, they are virtually useless if the recipient can’t understand the language he or she is reading or hearing.
SMS services growing in the healthcare industry
However, by using SMS services, many doctors are alleviating those troubles.
