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Utility company sends text message alerts during blackouts
Illinois-based electric provider ComEd is doing its part by sending out text alerts during power outages.
Turning potential texting pitfalls into positive gains
However, some believe that text message marketing has its pitfalls, and these will need to be overcome to fulfill a truly successful text messaging campaign.
Retail stores hit target demographic with text message marketing
A number of fashion retailers catered towards teenage girls and young women get this, and are now marketing to their customers via text message.
Technological advancements spur communication policy amendments
Traditional communication policies associated with various practices have adjusted to comply with modern standards.
Trends favor SMS over email marketing
While email was once considered the best way to engage customers and prospects, a number of recent developments has swayed the trend in favor of SMS marketing.
Texting allows businesses to be transparent
As communication continues to become mobile, sending text messages can allow an organization to record important conversations.
Kentucky neighborhood prevents crime by sending text message alerts
SMS can also keep individuals safe, as many users can receive messages quickly and efficiently in the event of danger.
Tips for marketing via SMS
The number one tip is one that this blog happens to agree with: Relevancy and timing are crucial.
Texting can help preserve mobile phone battery life
Since most SMS text messages take up only 140 bytes, texting will not have as severe an effect on bandwidth as any other communication method.
