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Smishing exemplifies the importance of proper text message marketing
Like all forms of business, SMS text marketing, when conducted by the wrong people, can be used for malicious activity. Such was the case with a group of online criminals who sent out texts that spammed users under the guise of Walmart and Target gift cards.
Studies show more people are willing to accept offers via text
That’s valuable information for marketers, but the question still remains – will recipients actually act upon opportunities sent via text message marketing? A new study suggests that the majority will.
Problems with calls and data increases value of SMS messaging services
These were the two biggest complaints respondents had with their phones, and only further illustrates the value of SMS messaging services.
SMS text messaging allows citizens to keep their streets clean
As citizens walk the streets of their towns and cities, they need to know that their elected officials are doing all they can to maintain sanitary conditions. In one UK town, citizens can now do their part by reporting any public hazards found via SMS text messaging.
Utility company sends text message alerts during blackouts
Illinois-based electric provider ComEd is doing its part by sending out text alerts during power outages.
Turning potential texting pitfalls into positive gains
However, some believe that text message marketing has its pitfalls, and these will need to be overcome to fulfill a truly successful text messaging campaign.
Retail stores hit target demographic with text message marketing
A number of fashion retailers catered towards teenage girls and young women get this, and are now marketing to their customers via text message.
Technological advancements spur communication policy amendments
Traditional communication policies associated with various practices have adjusted to comply with modern standards.
Trends favor SMS over email marketing
While email was once considered the best way to engage customers and prospects, a number of recent developments has swayed the trend in favor of SMS marketing.
